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<aside> 📚 Quick Links

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All of the schedule is tentative and subject to change, please keep an eye out in the discord for more info

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Day 1: February 7th, 2026

8:00 AM - 9:00 AM

Registration is Open! (Mandatory)

Location: 📍In front of MB Building Room 1.210 Details: Get your swag and let us know you’re here 🤩

9:00 AM - 10:00 AM

UpStart Opening Ceremony (Mandatory) Location: 📍MB Building Room 1.210 Details: Official kickstart of UpStart! We will be announcing the themes 🚀

12:00 PM - 1:00 PM

Lunch Location: 📍JMSB Conference Center, Main Hall Details: You will be notified through Discord when it is your turn to pick up your food.

1:00 PM - 4:00 PM

Sponsors Fair! Location: 📍JMSB Conference Centre, Room F Details: Come and meet our sponsors and don’t forget to have fun!

2:00 PM - 2:45 PM

• Workshop: Test before you Build Location: 📍JMSB Conference Center, Room E-G Details: To come!

2:45 PM - 4:00 PM

• Business Coaching with Yes Montreal Location: 📍JMSB Conference Center, Room E-G Details: To come!

4:00 PM - 4:30 PM

• Workshop: Ready, Set, Pitch Location: 📍JMSB Conference Center, Room E-G Details: Join us for an exclusive workshop featuring Michel Chatmajian from Foodtastic, a leader in M&A within Canada’s restaurant franchising industry. With a Master’s in Accounting, a CPA designation, and Big4 experience at Deloitte, Michel brings deep expertise in compliance, audit management, and acquisition integration.

You are allowed to stay in the Conference Center until 6:00 pm

Day 2: February 8th, 2026

12:00 PM

Submission Deadline! Submit through Updash! Details: Please submit your prototype, Business Model Canvas, and pitch on the website. ⚠️ Do not wait last minute!

12:00 PM - 1:00 PM

Lunch Location: 📍JMSB Conference Center, Main Hall Details: You will be notified through Discord when it is your turn to pick up your food

1:00 PM - 3:30 PM

Pitch Presentations Location: 📍MB 5th floor, you will be assigned rooms on Sunday. Details: You will present once in front of a panel of judges!

3:00 PM - 4:40 PM

Relax with us! Location: 📍JMSB Conference Centre, Main Hall Details: Come unwind and meet other students with fun games and snacks!

5:00 PM - 6:00 PM

UpStart Closing Ceremony Location: 📍MB Building Room 1.210 Details: Winners and prizes will be announced! Top 4 Winners will be presenting their pitches in front of everyone.

6:00 PM - 8:00 PM

UpStart Networking Event 🚀 Location: 📍JMSB Conference Center, Room EFG Details: Come network and relax with our sponsors, judges and us !